New Product Launch Research
Product is anything which could be got by consumers and meet their demands. So what consumers purchase or pursuit is to meet their demands, not some materials.
What products can be called new products?
New products are those compared to current products, the following products could be called new products
→ New type
→ Same product, but new style
→ Same product, but new function, concept or performance
→ Same brand, but new product image
→ New band, new product
→ New brand, same product
New products are blank in the market and consumers' awareness on new products rely more on marketing communication strategy, which transfers simple merchandise to live brand. In the process of transfer, to establish the concept of new products is core, which will help impress consumers by its meaning and extension.